COCA COLA | SET DRESSER

Jaxson was set dresser on the production design crew of the movie theater ad that won the National Coca-Cola Regal Theaters competition for 2019. The production design crew was tasked with rebranding and restyling a movie theater lobby during the night. Influenced by the vibrant joy of a vintage movie theater, SCAD’s “Choose Happy” commercial competed against many other works created by several colleges and film schools throughout the nation. This commercial was seen playing before every movie at a Regal Theater during the summer of 2019.

BEFORE PD

AFTER PD

COCA COLA | BEHIND THE SCENES

Coca Cola Regal Theater Jaxson Varni BTS.jpeg
Coca Cola Regal Theater Jaxson Varni BTS.jpeg
Coca Cola Regal Theater Jaxson Varni BTS.jpeg
Coca Cola Regal Theater Jaxson Varni BTS.jpeg

COCA COLA | FILM STILLS

Coca Cola Regal Theaters Jaxson Varni Film Still.png
Coca Cola Regal Theaters Jaxson Varni Film Still.png
Coca Cola Regal Theaters Jaxson Varni Film Still.png
Coca Cola Regal Theaters Jaxson Varni Film Still.png
Coca Cola Regal Theaters Jaxson Varni Film Still.png